name brand cables

Hello again.
Another customer asked me today if he should purchase a name brand cable. While they are certainly pretty, for most applications they're just not necessary.
But, don't take it from me. This is what Consumer Reports has to say as part of their TV Buying Guide:
Don't buy expensive cables
"Prestige" brands offer very high-priced cables. You'll see some HDMI cables in the 6-foot-range (a typical length) selling for $100 or more, and longer cables cost several times that. We've found that modestly priced brands sold at most consumer electronics stores for half that price or less should be fine for typical use.
And from December 2006:
skip pricey cables
Margins on TVs are often relatively low, so retailers tend to push high-profit extras such as $200 cables. Ignore the sales pitch. We’ve found that modestly priced cables are perfectly adequate, and even those don’t come cheap.
And, lastly, from March 2007:
There’s little or no advantage in cables that cost hundreds of dollars. Shielded generic cables . . . should be fine and will cost much less.
Cables N Mor has found that we can offer you a much better value for your money by selling primarily generics. Like many consumer products our cables are often made in the same factory to the same specs as the name brand. Of course, our cables won't have the name brand and may look a bit different, but the quality is virtually the same.
So, that's all for this posting; just my thoughts on the subject of name brand cables . . .

10/02/08 introduction

Hi. My name’s Donna. I’m the general manager of Cables N Mor. I was asked to write a blog to post on our web site at http://www.cablesnmor.com/. I’ve never actually written a blog before so you’ll have to bear with me.
The way I understand it, you can pretty much say anything you want in a blog, but I’ll make every effort to keep this one relevant to your, our customer’s, interests.
First of all let me say thank you for visiting our newly redesigned web site. If you like the way it looks and works, or if you don’t (particularly if you find it difficult to use), please feel free to send us (via email) your praise, comments, criticisms, or suggestions by visiting the contact us page on the site. Although we may not be able to reply to all comments, we will definitely read them and consider all suggestions. This format and language is all new to us, too.
One of the things we get the absolute most calls about is component video. For instance when you’re looking at our VGA to RCA cables, what you need to know is that this cables works with only R,G,B component signals. It does not work with Pr, Y, Pb. These are two separate languages; while they are similar, they do not communicate with each other. Typically, they both use the same type of connections (RCA or BNC) and they have the same colors (red, green, and blue). In order to understand exactly what the inputs/outputs on your equipment are set up for you will need to look at the ports and read the markings. For these cables to work they should be marked R G and B.
Another thing I’d like to mention while I have your attention. We do not have a tech support department at Cables N Mor. I can only assume that some of you have called in and been frustrated when we don’t know the answers to your questions. I’d like to apologize for that. However, we never want to give you the wrong information and waste your time and/or money. Obviously, after all these years, we know a few things, but . . . So, if you call, we may not be able to answer all your questions. A great starting point for your home audio/video questions is the Consumer Electronics Associations Connection guide. We’ve found it very helpful.
So, I seem to have made it through my very first blog. Please check back often for new postings. If you’d like to contact me you can email sales@cablesnmor.com and put “for Donna” in the subject line.
Again, thanks for visiting Cables N Mor.